Heinz Baked Beans Ad: Which one do you like?

We have created a baked beans advertisment and would like your opinion on which one you prefer between the two. (the catchphrase is different on each!) Please vote on the poll and if you want, leave a comment saying why you like that one best :] Thankyou!

1. Ya know what beanz meanz?



2. Brewed since 1869



3. Can you handle the explosion of taste?





So theres the three you can vote for :]
(The poll box is on my profile)




Also, we experimented a bit by adding a burning light/flame behind the baked bean tin, mainly to add a bit of colour and also to see the what it would look like. Here's our try of that, although theoretically the colour of the flame and nuclear bomb need to be edited so that it blends better and perhaps the flame behind the tin needs to be smaller. Let us know what you think anyway. Better with or without the flame in the background?

Baked Bean Advert Progress :]

Me and Hannah have been working on our baked bean advert for a while now, and we're slowly getting there! Been a bit of a problem using photoshop as we both don't know all there is to know about the program, however with a little help from a friend of ours who heled show us the basics about layering etc. we've managed to construct the advert. Currently thinking of a slogan to go with it, we've had some ideas but don't yet feel that it relates with the one we have created well enough...

Below are some of the initial ideas which we originally had. (its changed quite a bit!) Thought you might like to take a peak. Oh, and if you want to see the images bigger then just click on it :]


This is the very first random ideas which we drew out.



We started to create this one on photoshop, but wanted the 'explosion' to be more dramatic so experimented with a nuclear bomb. (Will post it in another post)

We thought this (the 'super bean' one) would be a bit more humourous, perhaps attracting younger children more than adults, however felt it would work better if we were creating it on the Mac's or using flash animation.

Catchphrase/slogan of an advert

I've been reading a book that I borrowed from Mr Ford, (Media Studies: The essesntial introduction) which gives a pretty good introduction about advertising. When reading, they commented on the Pear's soap adverts and how it was quite successful because of its catchphrase 'Good Morning! Have you used Pears soap?'

It made me think about the catchphrase/slogan aspect of the whole advertising campagne, and clearly we are going to have to make one up which people will remember and associate with the advert. I know that I associate certain sayings with certain adverts which is a way in which the company has made me aware of their brand/product. (If i'm honest, I didn't even know that I recognised so many slogans, but when i think about it, i can recall plenty!)Following these thoughs I started looking at YouTube for some videos of modern and old adverts, to see if the way companies advertise have really change much over the years, or whether they use the same techniques as today. One of the ones I looked at was the Hellmans Mayonaise ad, and ive noticed that each advert has similarilties with the way they advertise the product and also the catchphrase is the same in all of them. Take a look at these two, shows the similarities well:

1. This is the 1982 mayo ad



2. Another Mayo ad



Both adverts have shown how the mayonaise can be put on different foods, (basically its an all rounder) and the slogan is the same, and easy to remember. Currently their slogan is 'Hellmans light makes it' Im sure you've seen their new adverts.

Im quite inspired by the Hellmans adverts because they don't over complicate things and the modern day ones especially, take simple everyday ideas to make their advert successfull.

Me and Hannah have found with the baked bean ad that we are trying to over complicate things, and are trying to cram in too much into one advert, and this has made me realise that you don't need to much too make an advert successful. I will definetly look more into this as the cathphrase/slogan does have a strong inpact on how the adverts come together.

:]

oops, this is a well long post!