Scripting

Below are the scripts that we did for our adverts. (click for orginal size)
Advert 1
(still need to scan this)

Advert 2:
Page 1

Page 2:

Page 3


Advert 3
Page 1

Page 2

Page 3

Shooting Schedule

The days which we are most free are Tuesdays and Fridays therefore the majority of our filming and re-shooting will be on those two day because it gives us lots of time to film which is an advantage for us. The editing will mainly take place on the other days where we have frees where we can focus more on the editing. We have done a shooting schedule, which we will update every week, because it is important for us to plan our time in order for us to make the most of our filming time. It also gives us a guideline as to what needs to be done, however it is important to consider that some of it may change in the event of unplanned re-shooting etc. This is our shooting schedule so far:

Shooting Schedule

Date: Tuesday 4th November
Time: Period 2
People present: Hannah, Me
Place: Mac suite/drama studio's
Task: Due to our actors not being available at this time of the day, me and Hannah have decided make 'test shots' of our jingle of 'fresh, click, fresh, ahh.' This will help us to become familiar with the sequence, timings & voiceover and will help us to decide what works, and what doesn't which is important for us because this sequence is in all three of our ad's.
Props: Decorated mint packet

Date: Tuesday 4th November
Time: Period 3, break & period 4
People present: Hannah, Lucy, Ben & me
Place: Chalfont Common, by park bench
Task: Filming advert 2, couple on a bench, and aim to film shots 1-8 which consists mainly of ECU & CU. We will need a camera, tri-pod, the two actors, a bench, the scripts and costumes (see costume post)

Date: Wednesday 5th November
Time: Period 2, Period 7
People present: Hannah and me
Place: Mac Suite
Task: Uploading footage done so far and putting some shots together into a sequence

Date: Wednesday 5th November
Time: Lunch, Period 5, Period 6
People present: Hannah, Lucy, Ben & me
Place: Chalfont Common
Task: Continue filming for Ad 2

Date: Tuesday 11th November
Time: Period 2 & 3
People present: Hannah, Lucy, Ben & me
Place: Chalfont Common
Task: Continue filming Ad 2 - shooting the middle section of the advert
NB. If it is raining to heavily tomorrow we will start shooting one of the other adverts which can be filmed indoors.

Date: Tuesday 12th November and Wednesday 13th November
Time: Lunch, P6, P7
People present: Hannah, Lucy, Ben & me
Place: Chalfont Common
Task: Continue filming Ad2

Date: Wednesday 19th November
Time: Lunch, P6
People present: Hannah, Lucy, Ben & me
Place: Chalfont common
Task: Re-shooting & last shots of advert 2

Scripting & Music

We have begun the scripting process of our adverts and whilst doing this, it has led us to also think about music.

Yesturday and Today, we finished off the scripting of advert 2 & 3, in which we included dialogue, timings, actions and stage directions. We have done this to help us and the actors when we film because it will make it easier for them to follow what is going on as well as allowing us to know the order in which things are said etc. We have not yet decided as to whether or not we want to have music in this advert 3 because there is already a lot of dialogue, however once we have uploaded footage onto the mac's then we will experiment with different song choices to see which gives the best effect. I will put down music suggestions in a later post.

We have also looked at advert 2 and written stage directions and timings for the action. Unlike advert 3, there is minimal dialogue except for the voiceover at the end of the advert, therefore we want to use music throughout and perhaps make the music quieter once the voiceover begin.

We are considering finding somebody who plays music to record a short peice of music for us to put in our adverts. The advantage of this is that we can make the music whatever we want it to be providing that they are capable of playing it. The second option for the music is to find a well known piece of music without lyrics to play alongside the action. We could either get a karaoke version of the music or we could get a piece of music that is mainly intstrumental. Me and Hannah are going to look up music to see what we could use.

These are some facts that we thought about the music:
-Link with love or romance
-Music without lyrics/intrumental
-Upbeat to attract target audience
-Modern music
-Easily recognisable
-Perhaps repitious

We plan to use diegetic sound in the adverts even if we do have music in the background because we still want to have aspects of verisimilitude within all the adverts.

We have not yet started the scripting for advert 1, however we plan to get this finished ASAP so that if will be ready for when we move on to filming advert 1.

Just a thought...

For Ad2 (the couple on the bench) we were going to do time reversal in which we would show that happens when the guy doesnt take the mints, and then go back in time and repeat the first couple of shots, but this time with him having taken the mint beforehand. Our first thoughts on this idea was that it would be too complicated, however I watched a video on youtube which had a type of time reversal in it, and its made me think whether we could actually try it.

Here's the link for the video. I particularly like the shot of the pills about 24seconds into the video: http://www.youtube.com/watch?v=7F3LbLE7oic

Once we have some filming done, we could possibility try it for Ad 2 to see what it looks like. If it doesn't look good, or if it appears to over complicated for the audience to understand then it will be best to not use it.

Pictures of possible actors and actresses to star in our adverts!

We are looking for the following roles: Boy, girl & a mother. Below are some pictures of people who could be possible candidate for our couple. Still taking pictures, so I will add them as I get them.

Idealy, we need reliable people who have similar frees to us because this will make it easier for us to film and meet up with them :]

If you, or you know anyone who is interested in playing any of these roles then let either me or Hannah know. Thankyou!


Possible candidate(s) 1

1.If you take one guy...

And take one girl...

They could become a couple like this! CUTE!

Pictures of possible locations

With my handy camera at the ready, I can take snaps of possible locations for our adverts. I'm still in the middle of taking pictures so i'll upload them as I take them :]

Advert 1 - Possible locations



This advert could be set in a living room highlighting how they are visiting each other. It is also an ideal location for us to film in because we will have less problems with lighting


Advert 2 - Possible locations








Advert 3 - Possible locations

School drama studio's



The good thing about the drama studios is that the walls are black meaning that it creats a blank canvas for us to use mise en scene effectively in order to create aspects of realism when creating out 'cosy living room.' The problem is that there are lessons in there regularly therefore we will have to plan our time effciently to ensure that when the place is free, we film as much as we possibly can.

Chicara study

We could possibly use this area for the living room because the sofas can be useful in creating mise en scene. We may have to arrange to use these sofas in the drama studio because the surrounding area of these sofas isn't what we want.

The couple could approach the house to meet the parents, or could be set inside the house

Treatment 2

Below is our final/second treatment which we wrote out. We made changes to the way we worded things and completely changed two paragraphs to match our new storyboards.


Treatment 2
Exploring our coursework
The idea Hannah and I have created is an advertisement for mints, aimed at our chosen target audience of people aged between 15 to 25. The mint is targeted at both genders which is portrayed in our advert through the use of a couple and by having both girl and boy taking the mint in at least on of the adverts. We have targeted this audience by having themes that they can relate to, and linking the mint to people who are young and outgoing. We knew beforehand that mints were always being advertised on TV, yet none of them focused on the time in which it took a mint to work, therefore we created our own unique selling point, which was that our product works the fastest when you need it most.

Our first advert will be set in a living room in which the couple are first introduced. We want to have a couple throughout all three adverts so that when people see the couple in our advertisement campaign they will immediately associate them with our mints. We have tried to make the advert funny through the dialogue and actions of the characters. The advert begins with a long shot of the couple on the sofa, and the boy smells something nice and says: ‘Something smells nice around here.’ The girl, and the audience, will believe that he is talking to the girl therefore we have used a close up of the girl flicking her hair and feeling flirtatious. Next, we decided to include humour by making out as if the boy is going to hug the girl but instead picks up the cat and says ‘wow, you smell so good.’ For this advert, we have decided not to make out that the girl has bad breath, this will come to the audience’s imagination once she has taking the mint. After this, the girl will be in a bad mood due to the lack of attention that she received, however the mood changes immediately with the catchphrase ‘Shake, Click, Fresh, Ahh’, being narrated over the shots of her movements as she takes out the mints, shakes the packet, clicks the lid open, tastes the freshness, and then is satisfied with the end result of the product.

The second advert is aimed at the younger boundary of our target audience; it revolves around a young couple in which there is an awkward moment between the pair when the girl rejects his kiss, once she smells his bad breath. We considered using time reversal to show a before and after sequence however this could potentially be too complicated to present, and it would be very repetitious to repeat the sequence. Therefore we have decided to show this in a different way by showing how the boy is rejected when he hasn’t used the mints, and then after taking the mint he can get close to her again. We wanted to include this because it is something that our target audience can relate to and it will also continue to add humour. We are going to use a variety of shots to introduce the characters and make the audience feel involved in the action so that they feel the mint will affect their lives too. All of the shots will be either mid- close shots, to extreme- close ups, which will create the effect of a real advert. We have chosen to include more close- ups when presenting the mint, as well as in the other two adverts, so that the audience are focused on the product.

The third advert revolves around the couple meeting the parents. We have chosen to use this idea because almost everybody will face this type of experience in their lives at one point, therefore using this but adding a humorous twist will appeal more to our target audience. There will be more dialogue in this advert than the previous two, but because of this we have decided to make the dialogue funnier. At the start of the advert the couple arrive at the parents house and the boy is feeling really nervous and says things such as: ‘I hope your parents like me’ which will avoid the audience from being confused by making them understand what is happening at a very early stage of the advert. Awkward moments is key in this advert because it helps add to the humour, therefore we included awkward moments when everybody bumps into each other as they go to hug and when the mother says: ‘Do you guys use protection these days’ which causes an awkward moment for the couple as they don’t yet know that she is referring to the mints. We again have our ‘jingle’ in this advert of ‘shake, click, fresh, ahh’ but this time the actress who plays the mother will be saying it.

Overall, all our adverts will have aspects of simplicity and humour because we feel that this will make the advert more memorable and will interest out target audience into buying the product. We also want to have parallel sound in all the adverts, which will be the dialogue of the characters, however we also want to introduce contrapuntal sound which will be part of a song that will be played in the background which will make it feel more light hearted. In addition the couple will be the same throughout so that they are immediately recognised. To end all the adverts, as well as form another link between them, we want to include an end screen which will have the mint on the side followed by a voiceover saying the words: ‘all you’ve got to do is shake, click, fresh, ahh’ (where the words will come up as they are being said by the voiceover) and ending it with out line of appeal of ‘get fresh breath fast when you need it’

Final storyboards

Here are the scanned images of our storyboards: (if you want to see the storyboard bigger then just click on the picture :])

Advert 1 The couple and the cat
Page 1: Page 2:Page 3:

Senario: Girl thinks that boy is talking about her when he smells something 'gorgeous' but she is mistaken because he ends up picking up the cat! = Aspect of humour

We decided to have the girl with bad breath for this advert because our mint is for all sexes, therefore it is important that both the boy and girl makes use of the mint in at least one of the three adverts. We may need to tweak the dialogue in this advert because we cannot have a silent moment in the advert therefore either we add more dialogue to fill up the gaps, or we find music which will replace the dialogue when nothing is being said. This disadvantage that we could encounter when filming this, is that the cat may not do the things that we want it to do!! (however, hannah has tricks up her sleeve to make the cats do as she says! haha) We could also possibly include more shots into this storyboard if we find that it is not long enough. The advantage that we have is that we can film at Hannah's house, and because she lives near the school then thats a bonus.

Advert 2 Couple on a bench

Page 1Page 2Page 3

Senario: Couple are on a bench, fooling around. (as couples do!) The guy tries to kiss the girl but he is rejected :(

I changed this storyboard slightly by adding extra shots to make it slightly longer. I think that this will deffinetly appeal to our target audience. Humour will be creating more through the acting in this advert, meaning that we may have to make some of the acting a bit more exagerated to make it funnier. The disadvantage of this advert is that we will be filming outside therefore it will be hard to get the lighting exactly the same if we need to re-shoot. We need to be careful about the location of the bench because if we want to use the original sound, it will sound bad if all we can hear the background noise when its something like cars passing!

Advert 3 Couple meet the parents

Page 1Page 2Page 3Alternative shots

Senario: The boy is meeting his girlfriends mum for the first time, things don't go to well when she questions them about whether they use protection or not.

Humour is created in this advert mainly through the dialogue because the way the mother says the statement is something which everybody hopes never happens, however when they find out that she's reffering to mints it creates that humour. We have including quite a lot of shots in this storyboard, and had two possibilities for this idea (see alternative shots) however we decided not to use the alternative shots because this woul over complicate the whole thing. The main problem that we have with this is that we need somebody older to play the part of the mother, as if they look the same age as the couple it will look weird! Therefore we are considering asking our drama teachers if they wouldn't mind sparing some time to help us in our adverts. Also, we need to shoot outside a door for the start of this, and then we are in a living room. If we manage to get the drama teachers to help with the acting, then we will film in the drama studios meaning that we will have to have good use of mise en scene in order to ensure that it doesnt look more like a cosy living room and not a random school drama studio!

Treatment 1

Below is a copy of our first treatment which we wrote. I will also post a copy of our second treatment in another post as that is our newest draft. We changed it because we completely changed two of our storyboards!


Treatment 1
Exploring our coursework
The idea Hannah and I have created is an advertisement for mints, aimed at our chosen target audience of people aged between 15 to 25. We have targeted this audience by having themes that they can relate to. We knew beforehand that mints were always being advertised on TV, yet none of them focused on the time in which it took a mint to work. Therefore we created our own unique selling point, which was that our product works the fastest when you need it most.

Our first advert will include only one character, so that the focus isn’t taken from the product itself. The setting of the first advert will take place in a bathroom, which is where everyone starts there day, therefore we made the link between starting your day, and starting our advert sequence in this place. The first storyboard includes a female character waking up to a radio, which will start with the sound of a voice- over saying ‘Do you have bad breath?’ the girl nods to herself in the mirror while looking miserably. She scans over previous products in her bathroom which haven’t worked then picks up the ‘miracle mint’, the mood changes immediately with the catchphrase ‘Shake, Click, Fresh, Ahh’, being narrated over the shots of her movements shaking the packet, clicking the lid open, tasting the freshness, and then being satisfied with the end result of the product. All of the shots will be either mid- close shots, to extreme- close ups, which will create the effect of a real advert. The advert will finish with a shot of a fogged up bathroom mirror where the words ‘miracle mint’ appear to have been written. This idea is simple and straight- forward to film, yet we included a variety of shots that will make up for the simplicity. The narrative throughout this advert will not be used in all of them; however, we will make the link between all three adverts by using the catchphrase ‘Shake, Click, Fresh, Ahh’, with the shots to match.

The second advert is aimed at the younger boundary of our target audience; it revolves around a young couple in which there is an awkward moment between the pair when the girl rejects his kiss, once she smells his bad breath. We are going to use a variety of shots to introduce the characters and make the audience feel involved in the action so that they feel the mint will affect their lives too. We have chosen to include more close- ups when presenting the mint so that the audience are focused on the product. There are some aspects of humour throughout the advert, which will enable the audience to remember it more alongside the ‘jingle’ which is present throughout all three adverts, which is ‘Shake, Click, Fresh, Ahh.’ For this advert we were considering having a background song to keep it simple and light- hearted. The song we were thinking of using is ‘Scouting for Girls- Heartbeat’ which will form a parallel sound with the action in the advert.

The third advert revolves around a group of friends and is simpler than the previous two adverts. This is because the advert focus’ on the jingle ‘Shake Click, Fresh, Ahh’. We will be using several characters to represent the mint as being an ‘all- rounder’ and we will do this by using mainly close up and extreme close- ups of different people consuming the mint. This advert will be quite repetitive which will make it more memorable, as well as having a slight beat to it.

We want these adverts to be simple and humorous for an audience to watch so that it is easy to intake the information and they are left with a memorable advert which has persuaded them to buy the product.

Storyboarding...

Like I said in the last post, me and hannah have been discussing ideas for a new and improved storyboard. We were half way through completing the drawing up of advert 3, so i took the responsibility to take it home and finish it, whislt hannah took the responsibility to draw up advert 1 which we also discussed. All these will be ready to be shown next lesson :]

The two adverts which we decided to change are now as follows: (basic/main outline of what happens)

Advert 1: Couple meeting at house
-Girl is holding an animal, preferably a cat.
-Couple are talking, and boy smells something nice
-Boy goes down on his knees and says 'you smell gorgeous'
-Girl is flattered, flicks her hair, thinking the boy is talking to her
-Boy picks up and strokes cat and talks to it. 'I can't beleive how good you smell. you're so sweet'
-Girl is in a huff. She notices she has bad breath
-Either the girl says/voiceover where she takes mint
-'Shake click fresh ahh' she has fresh breath
-Boy ends up complimenting her
-End screen (showing mints once again)

Advert 2: Couple at the park on bench
(see outline of this advert in older post)

Advert 3:Couple meet the parents
-Couple approach the house, boy is nervous about meeting his girlfriends mum
-Couple ring doorbell and adjust themselves as they wait for door to be answered
-Mother lets them in and greets her daughter with a hug
-Everybody goes in for a hug = awkward moment.
-Everybody laughs it off and girl introduced her boyfriend to her mother
-Mother happily greets him, but as they hug she smells his bad breath and holds her nose.
-Walking off and fanning her face, the mother blurts out a comment 'Do you guys use protection?'
-Couple feel aukward thinking that she is reffering to something which should not be talked about! and they exchange awkward faces
-Mother then says 'Mints that protect against bad breath...'
'Couple are relieved then it goes on to 'shake click fresh ahhh'
-End screen (showing mints once again)


At the moment im a bit worried about advert 3 as it seems a bit long winded, but we will see.

Overall, we want to create humour in our adverts as this makes audience's remember it more. Also, i think that the mint adverts that I have watched are more effective when they add humour. I also think that the adverts will relate to our target audience through the humour and the use of a couple.

Storyboards

Ok, so we handed in our first drafts of our 3 storyboards last week, and this week we have been improving them using the feedback that sir gave us. Our original storyboards were as follows: I'll put in the pictures of our storyboard for Ad 3 as I havent yet done so. If you want to see the storyboards for Ad 1 & 2 then see older posts! :]

ad 1:Girls wakes up one morning with bad breath, she ends up using the mints, and has fresh breath.

ad 2:Couple on a bench. Girl rejects boy because of his bad breath, he takes the mint, this impresses the girl and they are all over each other!

ad 3:Group of friends, one guy asks if they have tried the new mints. He shows the group how they work, the mint gets passed round a circle of friends. 'spread the mint, spread the love'
Page 1Page 2

All I can say about storyboard 3 is: WHAT WERE WE THINKING? It seemed like a good idea at the time but it isnt exactly the best thing we've come up with. We have hardly any shots or variety of shots, there is no real message to it and it doesn't link with the other adverts what so ever. I think this is our turning point where we need to re think and create stronger storyboards...


The main problems we have are with the narrative structure of the adverts (well, mainly ad 1 & 3) and there was a problem with the way the adverts link, as to be honest, there was no real link at all and there was no message to the audience saying why our mints are better than anything else and why they should go out and buy it!

After some more brainstorming and idea discussions, me and hannah decided to scrap ad 1 and 3 and work with ad 2. We felt more storngly about ad 2 and the feedback that sir gave us also supported this choice.

Using ad2 as a starting point, we decided to have all our adverts link through the couple, who will be acting in it, by having a different senario between the couple in each advert. We Managed to find Mr Ford and he gave us the all clear to go ahead with storyboarding it. We came to the conclusion that as soon as people see the couple they will think 'mints.' In addition to this, using the couple will also attract our chosen target audience because they can relate to it. We still want to keep out jingle of 'Shake! Click! Fresh! Ahhhhhh' and we still want to keep our USP as the mint being able to work quickly when ever you need it. (and whatever situation your in!)