Storyboards

Ok, so we handed in our first drafts of our 3 storyboards last week, and this week we have been improving them using the feedback that sir gave us. Our original storyboards were as follows: I'll put in the pictures of our storyboard for Ad 3 as I havent yet done so. If you want to see the storyboards for Ad 1 & 2 then see older posts! :]

ad 1:Girls wakes up one morning with bad breath, she ends up using the mints, and has fresh breath.

ad 2:Couple on a bench. Girl rejects boy because of his bad breath, he takes the mint, this impresses the girl and they are all over each other!

ad 3:Group of friends, one guy asks if they have tried the new mints. He shows the group how they work, the mint gets passed round a circle of friends. 'spread the mint, spread the love'
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All I can say about storyboard 3 is: WHAT WERE WE THINKING? It seemed like a good idea at the time but it isnt exactly the best thing we've come up with. We have hardly any shots or variety of shots, there is no real message to it and it doesn't link with the other adverts what so ever. I think this is our turning point where we need to re think and create stronger storyboards...


The main problems we have are with the narrative structure of the adverts (well, mainly ad 1 & 3) and there was a problem with the way the adverts link, as to be honest, there was no real link at all and there was no message to the audience saying why our mints are better than anything else and why they should go out and buy it!

After some more brainstorming and idea discussions, me and hannah decided to scrap ad 1 and 3 and work with ad 2. We felt more storngly about ad 2 and the feedback that sir gave us also supported this choice.

Using ad2 as a starting point, we decided to have all our adverts link through the couple, who will be acting in it, by having a different senario between the couple in each advert. We Managed to find Mr Ford and he gave us the all clear to go ahead with storyboarding it. We came to the conclusion that as soon as people see the couple they will think 'mints.' In addition to this, using the couple will also attract our chosen target audience because they can relate to it. We still want to keep out jingle of 'Shake! Click! Fresh! Ahhhhhh' and we still want to keep our USP as the mint being able to work quickly when ever you need it. (and whatever situation your in!)