Audience feedback

After completing all of our adverts, me and Hannah began showing people our adverts in order to get some opinions and thoughts from our target audience. We did this by creating a group and uploading the adverts onto Facebook. (www.facebook.com/home.php#/group.php?gid=81441707107) and allowing people to freely comment what they thought. We also personally showed people and asked them what they thought of our adverts in order to get more specific answers.

According to responders of Advert 1 (couple on the bench) on Facebook, these are some views of those who responded:

"Advert was cool! The location was brilliant, lightning was perfectly set, and gud actors. Lucy is very strong about any man she wants! Even the music used was suitable. However, i felt that ben's glasses were too big and should use specs. Anyway, apart from tht, i thought it was really good. :):)"
Here, the characterisation of the character did not match this particular responder suggesting that the 'geeky' image that we were trying to portray may not have the same humorous effect on everybody. Despite the difficulties that we had in creating the same lighting on different days of different weather, we have successfully managed to cover up the problem therefore meaning that people did not notice it as much.

"The advert is well good - all the shots and the way they are assorted are really good and it keeps you interested. Plus it's really clear what you're advertising. It's so funny too :p But yeah, this one's great. :) "
This proves that we managed to successfully add an aspect of humour as we originally intended. It further shows that we have engaged the audience because they know exactly what it is that we are advertising meaning that the message is clear and coherent. This again supports the fact that the product we are advertising has been made clear meaning that the structure of the advert is easily understandable.

According to responders of Advert 2 (couple and the cat) on Facebook, these are some views of those who responded:


"it wud be better if u had a girls voice for this one because its like the girls turn for bad breath lol"
This suggests that people were not fully engaging with the voice over, perhaps meaning that they were therefore unable to trust what is being said. It also shows how people notice the voice over, and how this has a large impact on the way they perceive the product meaning that if we were to do this again, we could change the voice over to suit the target audience more.

"That cat is an awesome actor, lol. This one's cool too, the shots are good again, like the first one."

"Love the cat, definitely the star!!!"
The two above comments highlight how people liked the cat within the advert suggesting that people like the originality of the idea.

"voice is weird - could someone else do it? That's all I'd change... someone with a cooler voice..."
Again, the voice over has been commented on suggesting that we perhaps got the voice over wrong for the target audience. It can be seen that the voice over is aimed more towards younger children rather than young adults therefore to improve, we could have had a more upbeat tone to the voice in order to attract more people. Furthermore, it would have to make the audience feel more like they are 'cool' to take mints.

According to responders of Advert 3 (couple meet the parent) on Facebook, these are some views of those who responded:

"i think it wud be better if there wasnt as much talking"
This highlights that some people would rather see the action rather than hear it, however in the case of this advert, it would not make sense if there was no dialogue. If we were to remove the dialogue, we would have to think of a simpler narrative, and we could not have the humorous line 'do you use protection'

No i like the alking - it lets the audience feel like they're actually meeting the parents for the first time too - if you get me.
This is an opposing opinion to above, suggesting that the voices added a sense of realism which helped the audience feel that they can relate, and feel part of the action.

"they are funny and reli engage the audience. I reli want to try ur mints now lol! i thought the way u kept the product central in the shots was very effcetive as it made the audience very aware as to what was being advertised.The music fitted in perfectly as it created a steaddy pace and wasn't to fast. I rekon ur audience recognition in this one is spot on as your portraying that dreaded question from the parents 'do u use protection?' (ha that made me laugh lol) making you directly relate to the targeted audience"
Again, the way in which it has been made clear which product is being advertised has been commented upon highlighting how we have made the advert clear enough for it to be understood. Furthermore, the responder believes that we successfully targeted our audience by having an issue which will directly have an effect on their age group showing that our audience research paid off. Furthermore, the responder clearly found the advert funny which again shows that we were successful in creating humour.

"Yeah, the music is a really good choice in all the vids. The story made it really clear what the advert was for and what it was all about, if that makes sense. You're adverts are so good though, they're clever ideas for the stories too."
Here, the narrative proves to have been a success in engaging the audience and making them aware of the product. The music also attracts the audience and fits well with the narrative structure. Furthermore, it is clear that the responder likes the originality of the narratives highlighting that the way in which we came up with something different to the normal, makes the advert more appealing.


Other useful comments:

"they all made me laugh but cat one most and i think that poss for me would stick in my mind more than the others. the couple on bench is very common doesnt stick in your mind."
This again supports the idea that originality is important in the narrative as this makes it more memorable. The couple on the bench advert could have been made more original by including more shots or having a different scenario.

"The best thing about the adverts is the product. It has bold colours so it's easy to remember what it looks like and the advertising slogan is very strong - quite similar to the 'Phones For You' slogan with the three actions, and everyone knows what that advert is.

Secondly, the continuity is very strong with the two familiar characters in each advert where you're following a story. Also very successful in the BT adverts, so a successful technique. Also Ben's 'Geek' character is memorable, and very funny so it would stick in people's minds.

The music is all catchy, up-beat and memorable. It would command attention if people were not completely concentrating on the TV."
This shows that we have clearly engaged this responder as an audience and that the advert is successful in being memorable. The characterisation of the male character has further made the adverts funny which is one of the things which we aimed for in our advert.