Changes in advert 3 (1)

After filming and editing a large amount of advert 3 (see below for first uncompleted version of this advert), we weren’t sure as to whether our idea worked well in achieving verisimilitude and meeting the codes and conventions of an advert. We felt this because unlike the other two adverts, according to our original storyboard, there is a lot more speech in this advert and to begin with it did not look the way we had originally wanted it to look because it felt too story telling. Furthermore, we had difficulty finding somebody to play the role of the mother because everybody that was available for filming looked too much like the actual couple meaning that realism was lost. Me and Hannah therefore decided to get some opinions from our teacher on what can be improved on and found that we had to more or less re-shoot the whole advert. There were many aspects of the advert that needed changing as well as many problems which needed to be resolved. Below is a list of things which became an issue when we discussed our draft of the advert.

• Characters in the advert – The person who played the role of the mother looked too much like the actual couple therefore lacked realism. Furthermore, the narrative is not made clear enough meaning that the audience do not understand why the mother over reacts to the couple’s over affections/kiss. We are going to amend this by re-shooting during the half term, meaning that Hannah’s mum will be available for us to shoot.
• Mise en scene – We made both characters have a smarter look to meet the parents, yet the male character needs to be wearing a tie in order for us to include more shots at the beginning, for example, his girlfriend adjusting his tie. Furthermore, we are going to keep the ‘geek’ look by making him wear the glasses which also help in recognition for audiences.
• Dialogue – In our original storyboard, there was dialogue in the majority of the shots because this helps audiences to understand what is happening. However, when shooting, we did not use dialogue and this therefore makes the advert confusing, lacks realism and looses its narrative. Secondly, the fact that it was only the mother that spoke her line makes the whole shot look out of place. Next time we shoot, we are going to get the actors to speak so we can use this as our dialogue.
• Narrative – Some tweaks needs to be done in the narrative/arrangement of the shots in the advert. At the start, the couple ring the bell however it came to our attention that if you are seeing your parents, you would just walk in. Therefore we have to have a re-look at our original storyboard and remove some shots which are not necessary.

After these discussions of the problem, we then decided on re-shoots to replace the ones that we already had. Despite this meaning that we would have to re-shoot more or less the whole advert, it means that our advert will ultimately meet the codes and conventions a lot more than what it did before, therefore producing a higher quality advert.