Sunday, 19 April 2009

Changes of Advert 3 (2)

As said in the previous post, there are going to be several changes made to the advert. Below is a quick breakdown of what happens in the advert now:

-Establishing shots of the couple arriving at the house. Both dressed smartly. Boy wearing shirt and tie and geeky glasses, girl in shirt and black trousers. (LS)
-Aud. aware of nervousness of the boy through dialogue ‘I hope your mum likes me’ said whilst girl adjusts his tie (CU)
-Couple enter the house, girl calls ‘mum, I’m home’ (MS)
-Boy is introduced to girl’s mother. It is established that the mother thinks the boy has bad breath. Dialogue including ‘mum this is Ben’ and ‘nice to finally meet you’ etc (MS & CU)
-Couple settle down in the house, when they are alone they hold hands etc like previous adverts, passing of time is shown (CU, MS)
-Mother re-joins them followed by awkwardness. Mother then raises the question ‘Do you use projection’ (MS, CU)
-Reaction shots of couple. Followed by speech such as ‘Well..’ and ‘mum!’ (CU)
-Jingle (CU)
-End shots, mother passing mint to boy and acceptance of boy by mother (CU, MS)

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