Editing

We have uploaded all the footage that we have filmed so far onto the Macs. We aim to upload the footage the same day we have filmed it or ASAP in order to avoid us from filming over what we have already done and to allow us to edit what we have whilst we continue filming the rest of the advert. So far, we have put together and edited some of our shots. Me and Hannah are happy with our improved shots because there are more close ups and they look much more effective that the long shots which we originally had. Unfortunately we cannot use any of the footage from shoot 1 because we changed the clothing of the characters, the characters were acting more than there were camera shots and the shots did not meet the codes and conventions because there were more long shots than close ups. We have found that we need to shoot some extra shots in order to make the sequence flow better and re-shoot some shots which we are not fully happy with. We have filmed and edited the 'jingle' of our advert with one of our actors, however we want to try it with him saying the words 'shake click fresh ahh' because at the moment it seems a bit bland. We have not yet decided if we want him to say the words over the microphone or whether to re-shoot the shots yet. We are going to continue putting together a sequence for the advert and editing it to fit our needs. We are also going to experiment with the programme in order to do our 'end title screen' and we are considering using photo shop to achieve what we wanted it to look like.