Practice 'jingle'

Here is the first sequence that we did of our jingle of 'shake, click, fresh, ahh' We did this just to see what it could possibly look like and here it is:



Normally, in the final shot we would use a fan to create a 'wind' effect rather than the hands. Our aim was to find out roughly how long this part of the advert was going to be so that we know the remaining time left for other footage. We thought this was a good idea to test because we are using this in all three of our adverts as our 'jingle.' When we were filming this, we tried out different ways of 'shaking and clicking' the packet to see which was more effective. We found that the above (video) ways of holding the mint were the best because if there was logo or text then you can see it, meaning that audience knows what we are advertising. However, when filming the jingle within the actual advert we experimented with different angles in order to meet the codes and conventions of an advert by having a variety of close ups, which differs to the one above which are shots all from the same angle. It is important to consider that because we are making the advert, we will not be in any of our adverts and that in one of the three adverts, a boy will be doing the jingle, so we have to consider ways of showing the effects of the mint other than through the hair.