Advertisement Process

Advertisement Process

Advertising is a way of communicating ideas about your product and services to potential consumers which help to convince/persuade them to buy the products and services that you are offering, but there are different stages in order to reach this final expectation/outcome.

The client is the person who pays for goods and services. Therefore in the case of advertising, they will approach and ad agency in order to create an advert for their product, company etc. Everything goes through the client for example, the final idea and and alterations that need to be made.

The advertising agency is the second important component of the advertising spectrum. The advertiser would be the originator of the entire process, but the advertising agency specialists takes more responsibility when it comes to planning and advert. They do this by working as a team to get advisory and creative services to advertisers in planning and preparing an advert. An advertiser would appoint an advertising agency to plan, produce and distribute advertisements to help market and sell its products and services.

Some of the following taken from the website: http://www.contentwriter.in/articles/advertising-marketing/advertising-agencies.htm
"An Advertising Agency or ad agency is a service provider that works for clients to create an effective and goal oriented advertising campaign aimed at representing the Company positively in the eyes of its target customers...Ad agencies help clients to do just this by creating attention grabbing, persuasive and unique ad campaigns that make the brand stand out in the minds of customers."

The process involved for the ad agency is as follows:
1.Understanding the client's goals, products and target audience which initially gives them an idea of what they are working with and aids in the planning.
2. Brainstorming of the advert begins, and has to match the client's needs/brief. The client has the final say, and can ask the ad agency to re-work some of the ideads.
3.The process of brand building etc is then discussed and can be put into action.


Advertising through time
In addition to the abolve, whilst I was doing research, I came a accors a website which provided me with a timeline of how advertising has changed and developed from 1704-1999. If im correct, this should be the link for the website:



I also found another website, which I stupidly forgot to save the link to, that showed me the development of advertising in America. I looked at some of the pictures and I made a few notes on the way in which they advertise. Things such as bold typography, use of images, short easy to understand phrases and use of celebrities/'popular contemporary actresses' are things which have not changed much because adverts nowadays still use these techniques. Obviously, things have developed and we can produce much better adverts now (luckily for companies!) however the basis in which you engage your consumer to your product is pretty much the same.