First Ideas for adverts

Below is a list of the initial ideas that me and Hannah came up with for our advertisements and things that we could include in the advert:
-Nail Polish
Long lasting, variety of colours, affordable, chip resistant,

-Deodrant
No white marks, small and easy to take with you,'exotic' smell, for all kinds of people

-Tissues/Pocket Tissues
Scented, soft, anti bacterial, different coloured tissues

-Mints
Refreshing, small/pocket sized, get rid of bad breath, mixed flavours,

-Mobile Phone
Large pixel camera, internet connectivity, small, silver, slim, free minutes,

-Healthy Eating (5 a day)
fruit & veg, cheap ways to consume,

-Shower/bath Product
Nice fragrance, free sponge, leaves skin feeling silky smooth, suitable for all skin types

-Make up remover
Takes off even waterproof makeup, kiwi extract, wipes

-Laptop
Small screen, easy, quick set up, large memory, internet connected

-Perfume
His & hers, medium sized bottle, romantic theme,


After we had discussed these ideas in more detail, we narrowed out idea down to 3 which were:
-Pocket tissues
-Mints
-Deodrant

(brief ideas which could occour in adverts)

Pocket Tissues Influences: Kleenex, Olbus tissues

-Girl with cold, shoves normal tissues losely in her bag, they blow away, someone hands her pocket tissues.
-Someone upset, uses the pocket tissues given by friend
-Child sneezing, parent hands over pocket tissues

Mints Influences: Tic Tac, Mentos

-People in restaurant eating foods like garlic etc, mint cures the smell
-People with bad breath, try everyting, but only mint gives the best and freshest effect
-Mint being shared around a group of friends.
-Mint not being shared 'too good to be shared'
-Confidence booster, one someone has the mind they are confident
-Couple, woman cant get away from boyfriend after he's had mint
-Hard day at work, mint makes them feel refreshed

Deodrant Influences: Lynx, Sure

-Could have same principle as the mint ideas
-Someone with body odour, can't fight it untill they use the deodrant
-People can't leave without it on
-Someone who has shaved has irritation, use deodrant which calms it
-Confidence boost, people walking through street confident
-On train, cramped and smelly. Use deodrant inbetween stops and problem is solved.

After discussing and planning out what will and will not work, we decided to advertise mints. We felt that there are a variety of possible ways in which we could advertise this product and felt that it was our strongest idea, and most positive one out of the others which we had come up with. From this step, we continues to think of ideas, look and analyse other adverts within the same category and move forward to creating a storyboard. We also need to think of a name for out product and a unique selling point.