Adverts

This is just some other advert related research that I came up with a last week:

*A message is created in an advert by the structure of signs. These signs can be interpreted differtly by different customers. 'Polysemic' being the term for multipe meanings.

*Adverts give meaning to buyers and readers of advertisements. Adverts address people in a certain manner. They aim to persuade the consumers to buy the products, usually by making it look positive.

*Definition of Intertextuality:When you borrow signs and meanings from another media text

*The jingle is the short verse/song that repeats sounds and has a catchy rhythms. Consumers usually assosicate it with the product you are advertising

*Definitions:
Association- The technique used when products are associated with the people, values, and lifestyle depicted in the adverts.

Appeal to emotion-When advertisers appeal to those emotional needs experienced by all humans.