Sunday, 14 September 2008

First Storyboard

We have created our first storyboard for the mint advert. I will scan it onto here once we get it back from Sir. I created one based on what we discussed, and so did Hannah. We plan to put together the best shots as one final/improved storyboard for the first advert.

The basic outline of the storyboard is as follows:
1.Woman gets up from bed with bad breath
2.She gets up and goes to the bathroom and brushes her teeth franically however this does not leave her breathe fresh enough nor get rid of bad breath
3.Searching the cupboards, she finds mouthwash and uses it but this does not work either
4.Angry, she slouches on the bed and gives up hope. But then she spots the mints on the side table
5.Her eyes light up and she grabs a mint - she gives a small grin as she feels the effects of the mint
6.Happy and refreshed, a shot of her walking out of the apartment confident and happy with mints in her hand.
or
7.Shot of a bathroom mirror with the condensation on it, and the name of the mint drawn in.

The main message is that out of all the things you could try to get fresh breath, the mint gives the best results. :]

Here is a copy of what this storyboard looks like. The first two are what me and Hannah went and drew up as a draft, and the third one is what we came up with when we put the first two storyboards together to make one final one:

Storyboard 1 -Girl with bad breath in morning (draft)
Page 1.Page 2

Storyboard 1- Girl with bad breath (draft)
Page 1Page 2Page 3Page 4

Storyboard one-Girl with bad breath (putting ideas from above into one)
Page 1Page 2Page 3

The main problem that we have with the above storyboards is that there isn't enough shots and it doesn't tell the audience why the mints are better than the mouthwash etc. therefore not making it stand out from anything else that is out on the market. We also feel that the begining of the edited version which makes up storyboard 3, could make it look like the advert is aimed at really young children with the way the voiceover says: 'do you have bad breath?' and the girl nods etc. Therefore, we will need to re-think what the idea when we re-draft this storyboard and make sure that we relate it more to our target audience. In addition to this, the plot has aspects which may lack realism and we will have to work on it a lot more in order for it to have a link with the other two adverts.

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